The Vision
The fashion label Joray Fashion was founded in 2006 by fashion designer Joannah Kebirungi Menke in Mbarara, Uganda. Normally, African fashion for me is something my parents buy and wear to church on Sunday. In recent years, with the hype around Afro Beat, successful bloggers from the Diaspora and music videos, young people have become much more interested in fashion and beauty from Africa.
The vision of Joannah Kebirungi Menke is to combine African fabrics and elegant designs into a unique fashion, invigorating the fashion world with intense colors and new patterns.
The African fashion label Joray Fashions was founded by the fashion designer Joannah Kebirungi Menke in 2006 in Mbarara, Uganda.
Joannah Kebirungi Menke was born in a small village in western Uganda in East Africa. To fulfill her dream of having her own fashion label, she learned tailoring after graduation and founded the fashion label Joray Fashions. She dared a new beginning with her fashion label in 2017 in Berlin.
The Roots
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Joannah Kebirungi Menke’s vision is to combine African fabrics and elegant designs to create a unique African fashion, revitalising the fashion world with the intense colours and new patterns of African fabrics.
Joray Fashions Shoes
In 2017, she ventured a new start in Berlin with her fashion label. Joray Fashions often uses wax print fabrics to create beautiful and elegant long dresses and shirts that almost sweep the floor. These pieces even go well with any high fashion event.”
